Conversational AI reduced cart abandonment by 34% in this fashion store
How a D2C fashion store dropped cart abandonment from 71% to 47% in 90 days with a conversational agent at checkout.
Conversational agent at checkout with personalization based on browsing behavior. Positive ROI in 47 days. The key was not forcing the conversation — the bot only appeared when the user had been idle for more than 12 seconds.